Purple Innovation, Inc.
General ticker "PRPL" information:
- Sector: Consumer Discretionary
- Industry: Furnishings, Fixtures & Appliances
- Capitalization: $93.3M (TTM average)
Purple Innovation, Inc. follows the US Stock Market performance with the rate: 8.9%.
Estimated limits based on current volatility of 1.6%: low 0.61$, high 0.63$
Factors to consider:
- Total employees count: 1200 (-29.4%) as of 2024
- US accounted for 99.2% of revenue in the fiscal year ended 2023-12-31
- Top business risk factors: Liquidity and credit risks, Market competition, Consumer trends and inventory, Supply chain disruptions, IT system failures
- Price in estimated range
Stock Forecast*
* forecast is subjective and experimental, should not be used for any investment decisions
Long term estimates were made for the period from 2025-12-31 to 2027-12-31
- 2025-12-31 to 2026-12-31 estimated range: [0.52$, 1.66$]
- 2026-12-31 to 2027-12-31 estimated range: [0.61$, 1.87$]
Financial Metrics affecting the PRPL estimates:
- Positive: with PPE of -2.3 at the end of fiscal year the price was low
- Negative: negative Operating income
- Negative: Operating cash flow per share per price, % of -42.80 <= 0.07
- Positive: 5.46 < Industry operating cash flow per share per price (median), % of 6.85
- Positive: -8.75 < Industry operating profit margin (median), % of 2.51
Short-term PRPL quotes
Long-term PRPL plot with estimates
Financial data
| YTD | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|
| Operating Revenue | $510.54MM | $487.88MM | $468.73MM |
| Operating Expenses | $624.25MM | $580.06MM | $500.37MM |
| Operating Income | $-113.71MM | $-92.18MM | $-31.64MM |
| Non-Operating Income | $-7.50MM | $-5.85MM | $-19.66MM |
| Interest Expense | $1.97MM | $17.51MM | $28.77MM |
| R&D Expense | $11.90MM | $12.96MM | $9.60MM |
| Income(Loss) | $-121.21MM | $-98.03MM | $-51.30MM |
| Taxes | $0.01MM | $0.06MM | $0.21MM |
| Profit(Loss)* | $-120.76MM | $-97.90MM | $-51.41MM |
| Stockholders Equity | $115.42MM | $20.20MM | $-29.69MM |
| Inventory | $66.88MM | $56.86MM | $59.73MM |
| Assets | $390.62MM | $307.85MM | $296.26MM |
| Operating Cash Flow | $-54.66MM | $-17.85MM | $-33.83MM |
| Capital expenditure | $15.23MM | $7.24MM | $8.08MM |
| Investing Cash Flow | $-16.06MM | $-7.53MM | $-8.28MM |
| Financing Cash Flow | $55.83MM | $27.53MM | $37.44MM |
| Earnings Per Share** | $-1.17 | $-0.91 | $-0.48 |
* Profit(Loss) attributable to entity.
** EPS are Split Adjusted, recent splits may be reflected with a delay.