Harley-Davidson, Inc.
General ticker "HOG" information:
- Sector: Consumer Discretionary
- Industry: Auto - Recreational Vehicles
- Capitalization: $2.6B (TTM average)
Harley-Davidson, Inc. follows the US Stock Market performance with the rate: 50.1%.
Estimated limits based on current volatility of 1.7%: low 27.00$, high 27.90$
Factors to consider:
- Company pays dividends (quarterly): last record date 2026-09-15, amount 0.19$ (Y2.84%)
- Total employees count: 5500 (-6.8%) as of 2025
- US accounted for 54.3% of revenue in the fiscal year ended 2024-12-31
- Top business risk factors: Market competition, Supply chain disruptions, Product recalls, Regulatory and compliance, Reputation and brand risks
- Earnings for 6 months up through Q2 are below our estimates
Stock Forecast*
* forecast is subjective and experimental, should not be used for any investment decisions
Long term estimates were made for the period from 2025-12-31 to 2027-12-31
- 2025-12-31 to 2026-12-31 estimated range: [15.04$, 25.54$]
- 2026-12-31 to 2027-12-31 estimated range: [15.81$, 26.36$]
Financial Metrics affecting the HOG estimates:
- Positive: with PPE of 8.0 at the end of fiscal year the price was neutral
- Positive: 7.80 < Operating profit margin, % of 8.64
- Positive: 15.29 < Operating cash flow per share per price, % of 22.77
- Positive: 3.48 < Return on assets ratio (scaled to [-100,100]) of 3.93
- Positive: -4.55 < Industry operating profit margin (median), % of -2.56
- Positive: 34.41 < Shareholder equity ratio, % of 39.04 <= 42.26
- Positive: 0.01 < Industry earnings per price (median), % of 0.49
Short-term HOG quotes
Long-term HOG plot with estimates
Financial data
| YTD | 2023-12-31 | 2024-12-31 | 2025-12-31 |
|---|---|---|---|
| Operating Revenue | $5,836.48MM | $5,186.80MM | $4,473.18MM |
| Operating Expenses | $5,057.39MM | $4,770.18MM | $4,086.54MM |
| Operating Income | $779.08MM | $416.63MM | $386.63MM |
| Non-Operating Income | $87.79MM | $100.51MM | $72.10MM |
| Interest Expense | $363.17MM | $402.51MM | $422.08MM |
| Income(Loss) | $866.88MM | $517.14MM | $458.73MM |
| Taxes | $171.83MM | $71.96MM | $129.58MM |
| Net Income(Loss)* | $706.59MM | $455.36MM | $338.74MM |
| Stockholders Equity | $3,252.81MM | $3,166.05MM | $3,140.67MM |
| Inventory | $929.95MM | $745.79MM | $730.90MM |
| Assets | $12,140.55MM | $11,881.58MM | $8,044.81MM |
| Operating Cash Flow | $754.89MM | $1,063.83MM | $568.92MM |
| Capital expenditure | $207.40MM | $196.56MM | $153.68MM |
| Investing Cash Flow | $-512.30MM | $-383.33MM | $3,778.78MM |
| Financing Cash Flow | $-174.65MM | $-572.32MM | $-3,010.30MM |
| Earnings Per Share** | $4.96 | $3.46 | $2.82 |
* Profit(Loss) attributable to entity.
** EPS are Split Adjusted, recent splits may be reflected with a delay.